The True North Collections Jeep Wrangler


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A post in a Land Rover group on Facebook alerted me to this: the True North Collections Jeep Wrangler—described in TNC’s words as, “AN AMERICAN LEGEND REIMAGINED.”

Uh oh. Any time I see the word “re-imagined” these days, the first thing I think of is a ghastly tart job on some unfortunate, formerly workmanlike and practical classic vehicle: diamond-pleated, contrasting-stitched, distressed-leather upholstery, digitized (and leatherized) dashboard, video monitors in the headrests of the Recaro seats, extraneous exterior styling bits. Usually you’ll find special badging embossed in the leather and/or displayed in bronze escutcheons on the fenders.

(There are exceptions. Singer’s glorious “re-imagined” Porsches reach a sublime plateau of craftsmanship and performance we might have expected had God spent the eighth day working on his personal 911. Another story entirely. But in general such projects have all the taste of a Middle Eastern potentate’s bathroom.)

My…

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